流金 Liquid Gold
PRODUCT VISUAL / MOTION EXPLORATION
This project focuses on the visual development of a premium essence cream, built around a refined black and gold aesthetic to convey a strong sense of luxury and material richness. Rather than relying solely on traditional product presentation, the work explores how surface, motion, and light can be orchestrated to create a more immersive and atmospheric visual experience.
Through procedural terrain generation, the environment is constructed with a controlled yet organic structure, providing a foundation that supports both composition and visual depth. Fluid particle simulation is then introduced to represent the flow of molten gold, adding dynamic contrast and reinforcing the perception of weight, viscosity, and energy within the scene.
The overall process emphasizes the balance between precision and spontaneity—combining structured design with natural motion—to achieve a visual language that feels both deliberate and expressive. Ultimately, the project aims to elevate the product beyond a static object, positioning it within a cohesive and high-end visual narrative that enhances brand perception and emotional impact.
该项目围绕高端精华霜展开，以黑金为核心视觉语言，强调奢华质感与材质层次的表达。不同于传统的产品展示方式，本次创作更加关注画面氛围的构建，通过材质、光影与动态元素之间的协同关系，营造更具沉浸感与视觉张力的整体表现。
在三维实现上，通过程序化地形生成构建基础环境，使画面在结构上具备秩序感的同时，保留自然变化带来的细节丰富度。在此基础上引入流体粒子模拟，用以表现流动金属的形态与动势，使金属在空间中呈现出具有重量感与流动性的视觉特征，从而增强整体画面的层次与能量感。
整个过程强调控制与随机性之间的平衡，将理性的构图设计与感性的动态变化相结合，逐步筛选并确定最终的视觉方向。最终希望通过这一系列探索，使产品不再只是静态呈现，而是融入到完整的视觉语境中，强化品牌的高级感与视觉记忆点。
Simulation & Animation
该项目的重点不在复杂建模，而在于金属流动、粒子状态、材质层次与镜头氛围的反复测试。 通过多轮模拟与画面筛选，逐步确定最终的视觉方向与成片语言。
R&D
在最终方向确定之前，我围绕金属形态、材质层次、粒子状态与画面氛围进行了多轮测试， 用于筛选更适合产品表达的视觉语言，并逐步确定最终画面的细节控制方式。
Vertex Map Study
顶点贴图测试主要用于探索金属元素的分布控制、噪波变化以及表面影响范围， 以便更准确地定义后续流金形态的生成逻辑与整体走势。
Vertex map exploration focused on distribution control, noise variation, and surface influence, helping define the generation logic and overall flow direction of the metallic elements.
Terrain Study
地形探索部分主要用于建立黑金精华霜所处的暗黑环境氛围， 通过测试表面结构、空间层次与材质关系，寻找更适合产品呈现的视觉基础。
Terrain exploration was used to establish a dark and immersive environment for the black-gold essence cream, testing surface structure, spatial depth, and material interaction to build a stronger visual foundation.
地形通过 X-Particles 的位移工具进行生成，用于构建可控的表面结构与形态变化。 在多轮测试与调整后，将结果导出为高分辨率 TIFF 位移图，用作最终渲染与画面构成的基础。
Terrain generation was explored using X-Particles’ displacement tools to build controlled surface structures. The output was refined through multiple iterations and exported as high-resolution TIFF maps, serving as the foundation for final rendering and composition.
在这一轮测试中，延续了与前一组相同的地形生成逻辑，通过生成对应的低模地形作为基础结构， 一方面将导出的 TIFF 位移图应用在平面上用于最终渲染，另一方面保留低模地形作为粒子模拟中的碰撞体。 在此基础上，进一步结合 X-Particles 对金属颗粒的运动状态与堆积方式进行探索， 用于测试更适合画面气质的金属形态与视觉风格。
This iteration followed the same terrain-generation workflow as the previous study, using a matching low-resolution terrain as the base structure. The exported TIFF displacement map was applied to a flat plane for final rendering, while the low-poly terrain was retained as a collision object for particle simulation. Based on this setup, X-Particles was further used to explore metallic particle behavior and accumulation, helping define forms and visual characteristics that better matched the intended atmosphere of the scene.
Thanks for Watching
Direction / Design / Animation
CREED
Software
Cinema 4D
Octane
Photoshop
X-Particles
Client / Brand
HAFEISI
* This work was created as part of a commercial project for a skincare product.