青绿流动 Verdant Flow
PRODUCT VISUAL / CG EXPLORATION
This project explores a lightweight sun-care visual concept built around a fresh and breathable summer atmosphere. The composition combines soft floral textures with translucent green fluid forms, creating a balance between natural elements and controlled motion.
Rather than focusing on product functionality alone, the visual direction emphasizes clarity, fluidity, and a sense of weightless protection. Glass-like materials and fabric-inspired dynamics are used to shape flowing structures, allowing light to pass through and interact with the surface in a subtle and organic way.
The overall approach aims to convey a feeling of softness and comfort, translating the idea of sun protection into a refined and visually calm experience.
该项目围绕夏日轻透防护的视觉方向展开，通过清新柔和的画面氛围，构建出具有呼吸感的产品表达方式。 画面中结合了柔和的花卉纹理与半透明的绿色流体结构，在自然元素与可控动态之间取得平衡。
在表现上并未单纯强调产品功能，而是更关注清透感、流动性以及轻盈防护的视觉转译。 通过类玻璃材质与织物般的动态形态，构建出具有通透感的流动结构，使光线在其中产生柔和且自然的互动关系。
整体希望传达一种轻柔、舒适的感受，将“防晒”这一功能性概念转化为更加细腻且具有情绪感的视觉体验。
Process & Exploration
从材质氛围、流体形态到构图节奏，这个项目更多是在探索一种轻盈、清透、具有空气感的防晒视觉表达方式。
Visual Exploration
在前期测试中，重点围绕绿色透明结构、柔和底纹与产品关系展开，尝试让画面既保留夏日清透感，又具备一定的空间流动性。
Early studies focused on balancing translucent green structures, soft background textures, and product placement, aiming to create a fresh and breathable visual direction with controlled motion.
R&D
除了视觉方向测试外，也针对流体控制、形态收敛与画面主次关系进行了技术层面的整理，使最终结果在动态与品牌感之间取得平衡。
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Technical Approach
技术上更关注“可控的流动感”而不是单纯的物理真实。通过不断测试形态边缘、透明材质层次以及与产品轮廓的关系，让流线既能增强空间感，又不会抢走主体。
The technical process focused more on controlled visual flow than strict physical realism. Shape refinement, transparent layering, and silhouette interaction were adjusted iteratively to support the product without overwhelming it.
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FORM REFINEMENT
第二组测试更偏向形体聚合、密度分布与画面节奏控制。通过调整主体结构与细节层级，让视觉中心更集中，同时保留一定的实验感。
This round focused more on form clustering, density distribution, and visual rhythm. By refining the main structure and secondary detail hierarchy, the composition became more focused while still keeping an exploratory character.
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THIRD EXPLORATION
第三组内容预留用于补充另一轮结构、材质或动态方向测试。你后面只需要替换上面的 Render / Clay 图和右侧预览图，就可以直接接入同一套版式继续展示。
This third slot is reserved for another round of structure, material, or motion exploration. Replace the Render / Clay images above and the preview image on the right to keep the same presentation format.
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Thanks for Watching
Direction / Design / Animation
CREED
Software
Cinema 4D
Octane
Photoshop
X-Particles
Client / Brand
HAFEISI
* This work was created as part of a commercial project for a skincare product.